In Today’s Market the ‘FIRST IMPRESSION’ of your Business is ONLINE!

How Professional Photos Can Benefit Your Business

“…people are visual and quality is key!”

Potential customers assess their options online when making decisions on everything from products and services, to food and accommodations. Having the ability to view photos and virtual 3D tours on company websites and social media platforms are a major selling point for businesses of all sizes and types (restaurants, corporate offices, retail stores, Airbnbs). That is why it is important to hire a professional architectural photographer to ensure your commercial space is captured in the best light possible. 

Building your business relies on attracting more customers and standing out from the competition!  When planning your marketing strategies, at some point you will undoubtedly need photos of your business. In addition to making a great first impression to in-person customers, it is just as important to make a great impression for individuals researching your business online.

Why Hire An Expert?

Small business owners are so accustomed to handling the majority of their business operations and details on their own as a way of stretching their dollars that they decide to take photos themselves. However, when it comes to your online image, you are investing in the branding of your business. 

A highly skilled photographer has a variety of different types of specialty equipment and a talent for capturing the details and space in a way that captures the most attention. Whether the goal is to showcase the unique features of a building, or accurately portray the quality details of décor, amenities, or accommodations, a professional will make a world of difference. 

Benefits to having professional photos of your business, products, and services offered. 

It Represents Your Business’ Brand

Regardless if you’re advertising online or offline, photos help communicate the message you want to convey. Building your business brand relies on smart marketing strategies that incorporate professional photography and videos. Why? Because people are visual, and quality is key. 

It wasn’t long ago that the mainstream forms of advertising relied on printed ads in newspapers, phone books, and magazines. Oftentimes, the larger, full color ads were reserved by the more successful, larger companies, due to the cost. Conversely, the businesses that invested in those ads were also viewed as the more prestigious. Essentially, photos are the voice of your company in every facet of marketing. 

Potential customers search online first!  When looking into a business the first thing people do is search online to view your website, or social media pages to decide whether or not they want to learn more. Thus, when businesses try to save money and forego hiring a professional photographer, the lack of quality will be apparent, which could result in loss of business.  

Quality Images Offer Versatility

One of the most recommended tips for marketing online is the phrase “content is king.” When people are searching online, photos and videos capture their attention more quickly and more often than any other form of content. 

Professional photo images can be used in multiple ways because a professional photographer knows how to highlight certain aspects along with the importance of proper lighting and angles. In addition to your business website, they can be used on Facebook, LinkedIn, Instagram, YouTube, and more. The possibilities are only limited by your imagination. Likewise, the high resolution professional photos enhance physical promotional items too, including brochures, trade show banners, product portfolios, etc.

Increase Online Visibility and Transparency 

The search engines rank the various types of content on business websites, including photos and videos. This ranking helps determine whether your business will be seen on the first or fifth page of results. It is possible to increase how often your website is found when you use quality photos that are properly formatted and tagged according to SEO tips.

People want to know who they are doing business with and actual photos of your business, products, and even staff will provide transparency that will help build trust with your customers. 

Upgrade Your Image

Reeledge Productions will help you promote your business in the best way possible. From drone footage and 3D virtual tours to still-images, the images produced will convey the message you want and make a lasting impression.