How Lifestyle Photography Can Help Your Real Estate Business
As a real estate agent, you understand how important it is to have a professional headshot to display on things like your website, business cards, and brochures. However, your personal branding shouldn’t stop there. Having a social media presence for marketing purposes is a powerful thing, and by using lifestyle photography to capture your values, milestones, and personality, you can start creating more authentic and memorable content to grow your brand.
Brand Photography Builds Trust
Online resources are a part of everyday life and with all the benefits offered, it also means greater competition. For instance, 2021 statistics indicate that a person will encounter anywhere from 6,000 to 10,000 ads in a single day – double the figures from 2007. Case in point, a single property search from a potential buyer will produce hundreds of results, so how do you stand out amongst the crowd?
Without a doubt, if you’ve been listing properties online, you recognize the importance of showcasing a property with an awesome image. That primary image is essentially your chance to give a great first impression and the same is true for your own branding.
The majority of homebuyers conduct online searches prior to contacting a real estate agent. Further, 75.4% will call an agent after clicking on one of their ads, which is why it is important to use a professional, updated headshot. Of course, you need more than a smiling photo to sell your brand.
According to Forbes, revenue increases by as much as 23% when there is brand consistency across multiple platforms. However, that consistency doesn’t mean re-using the same photo–it means creating a collection of images with a consistent style and message. That’s where lifestyle photography comes into play.
How Lifestyle Imagery Builds Brands
Essentially, when you routinely post on social media platforms, you’re connecting with existing customers as well as attracting new ones. In today’s world, social media is akin to meeting people in the town square. And, it is human nature to be attracted to people with shared values and interests.
According to Inc.com, “94% of consumers are more likely to be loyal to a brand when it commits to full transparency.” That means crafting a distinct brand identity goes beyond talking about what you do—it means actually showing who you are, what you love, and what your daily life looks like. By offering authentic imagery on social media and beyond, your content can help attract new clients who are excited to engage with you.
The best part is that lifestyle photos can simultaneously highlight your sales specialties while also bringing out your unique characteristics. For instance, if your focus is luxury homes, you could include professional photos of yourself and a client in a recent transaction in front of their new beautiful home.
When done right, lifestyle imagery offers the transparency and validation that people are looking for when deciding who to work with. Of course, no one wants to listen to someone talk about themselves all day, which is why lifestyle imagery needs to be used in the right way.
People routinely unfollow social media users if their marketing tactics revolve around self-promotion. However, social media provides ample opportunity to engage with clients without tooting your own horn. Posts that include eye-catching photos and valuable information are vital to establishing and nurturing your professional connections because they help showcase your experience, style, and approach in the world of real estate.
Build Your Personal Brand With Reeledge Productions
Photographs are an excellent tool for connecting with clients and building your brand. Putting a face to a brand offers a range of promotional opportunities, from establishing authenticity and brand identity to engaging viewers with visual storytelling. The use of quality images ensures you establish yourself as a professional and bottom line, photos actually help people create an emotional connection with your brand.
So, how do you plan to utilize lifestyle photography? If you want results that go beyond selfies and whatever photos you snap with your phone, it might be time to call in a professional. Reeledge Productions can help you leverage your brand even more. Think of it as an ongoing professional relationship and by creating routine quarterly photoshoots, Reeledge will provide you with fresh photos that also offer consistency in style. Call to book the shoot today!
